Showcasing their SIREN technology, a patented formula that does not overtreat your skin but instead targets only the skin affected, we set out to launch their first campaign in New York. In both print and digital.
Client: UBeauty
U Beauty: Kate Klobe Wasserstein, Tina Chen Craig, @katieborghese, @katjones___
Models: @ali_michael, @rubinadyan
Photographer: Jai Odell
Producer: @Sara.Mouz of @bennettandclive
Props Stylist: @AdrianCrabbs
Hair: @TomoJidai
Makeup: @FulviaFarolfi
Agency: Kingsland
Team: Bertha de la Torre, Hannah Rosenberg, Evan, Douglas Brundage, Walker Caplan