Showcasing their SIREN technology, a patented formula that does not overtreat your skin but instead targets only the skin affected, we set out to launch UBeautys’ first campaign. The creative and art direction embrace overtreatment as a path to simplification, highlighting the benefits of the patented SIREN technology with clarity and impact. The campaign was broadcasted all over the U.S but mainly in NYC running in both print and digital.
Agency: Kingsland
Talent: @ali_michael, @rubinadyan
Photographer: Jai Odell
Creative Direction: Bertha de la Torre/Douglas Brundage
Strategy/Copywriting: Evan Scott Schwartz, Walker Caplan
Account Director: Hannah Rosenberg