Calirosa Tequila’s Think Pink, Drink Pink campaign redefined how tequila is seen and experienced. We were tasked with crafting a visual world that embraced the brand’s signature rosé tint while challenging traditional category cues. Through a bold, color-forward approach, we turned the pink hue into a statement—transforming it from a curiosity into an icon. The design didn’t just make Calirosa stand out—it made pink impossible to ignore.
Agency: Kingsland
Creative Direction: Bertha de la Torre/Douglas Brundage
Design: Dylan Cramer
Strategy: Evan/Walker Caplan