Espolòn has always stood for bold self-expression and authentic Mexican culture. We were tasked with creating a campaign that pushed the brand’s rebellious spirit even further. Collaborating with photographer Lou Escobar in Mexico City, we captured the raw energy of the streets—where tradition meets modern culture—bringing Espolòn’s To the Bone attitude to life.
Agency: forceMajeure
Creative Director/Film: Pierre Delebois
Photography/Film: Lou Escobar
Art Director: Akriti Malhotra
Senior Designer: Bertha de la Torre
Account Director: Raphaelle Mahieu, Carla Sofia Elizundia